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© Turo
About Turo
The automotive world has historically kept a sharp focus on men, but these days, it’s women who hold the most power and influence when it comes to purchasing decisions.
In fact, in a couple of recent surveys of the general female population and, more specifically, women who use Turo, we found that women are not only well-versed in car culture, but also relish being in the fast lane.
So with women’s blossoming influence in the automotive and travel sectors, are driving and cars still just for the boys?
Race Car Driver
NASCAR
Photographer & Filmmaker
FREELANCER
Color, Material, Finish Designer
FARADAY FUTURE
In late February, the Turo team invited some lovely ladies from the Capsule and Cabana fashion and lifestyle tradeshow to a swanky midtown Manhattan meetup.
Powerful women of all stripes — from fashionista entrepreneurs to sports agents to IT managers and retirees — told all in our confessional booth.
After chatting cars and gender stereotypes for a few minutes with each lady boss, a few trends were clear:
Man or woman, everyone is entitled to the freedom and the power that radiates from being in the driver’s seat.
Claim your power and #drivelikeaboss with Turo.
Man or woman, everyone is entitled to the freedom and the power that radiates from being in the driver’s seat.
Claim your power and #drivelikeaboss with Turo.
Julia has been racing cars since she was 10, and is now a NASCAR racer and two-time champion, with dozens of wins under her belt, including becoming the highest finishing female in NASCAR K&N Pro Series’ history.
From the halls of Stanford University to the jungles of Survivor, her ambition and prowess has paid off, earning her a coveted “30 Under 30” nod by Forbes. She proudly collaborates with non-profits and uses her platform to advocate for STEM education and women’s empowerment.
You can find her currently burning rubber in the NASCAR Pinty’s Series.
Julia has been racing cars since she was 10, and is now a NASCAR racer and two-time champion, with dozens of wins under her belt, including becoming the highest finishing female in NASCAR K&N Pro Series’ history.
From the halls of Stanford University to the jungles of Survivor, her ambition and prowess has paid off, earning her a coveted “30 Under 30” nod by Forbes. She proudly collaborates with non-profits and uses her platform to advocate for STEM education and women’s empowerment.
You can find her currently burning rubber in the NASCAR Pinty’s Series.
Photographer & Filmmaker
FREELANCER
Color, Material, Finish Designer
FARADAY FUTURE
Watch the confessional video to get the lowdown from these lovely ladies.
Watch the confessional video to get the lowdown from these lovely ladies.
Discover some inspiring women killing it in traditionally male-dominated spaces.
Race Car Driver
NASCAR
FORD FOCUS ST
Nathan's
CHICAGO, IL
MOUNTAIN VIEW, CA
TESLA MODEL S
Grayson's
COBHAM, GB
JAGUAR E-TYPE
Mark's
“Practical, small, and fun commuter, easy to park, good storage, available in manual.”
“Dream, never driven one before!”
“A dream collector car.”
In late February, the Turo team invited some lovely ladies from the Capsule and Cabana fashion and lifestyle tradeshow to a swanky midtown Manhattan meetup.
Powerful women of all stripes — from fashionista entrepreneurs to sports agents to IT managers and retirees — told all in our confessional booth.
After chatting cars and gender stereotypes for a few minutes with each lady boss, a few trends were clear: