Celebrating women who are busting into traditional boys' clubs, in the automotive world and beyond.

Get started

Learn more

Top cities

Talk to us

About Turo

Are driving and cars just for the boys?

The automotive world has historically kept a sharp focus on men, but these days, it’s women who hold the most power and influence when it comes to purchasing decisions. 

In fact, in a couple of recent surveys of the general female population and, more specifically, women who use Turo, we found that women are not only well-versed in car culture, but also relish being in the fast lane.

So with women’s blossoming influence in the automotive and travel sectors, are driving and cars still just for the boys?

Mia Eum

Color, Material, Finish Designer

FARADAY FUTURE

Julia Landauer

Race Car Driver

NASCAR

Tasha Van Zandt

Photographer & Filmmaker

FREELANCER

Celebrating women who are busting into traditional boys' clubs, in the automotive world and beyond.

Are driving and cars just for the boys?

Boss ladies tell all

Real-life lady bosses reflect on being a woman in a man’s world, and how things are changing every day — for the better.

Boss ladies tell all

Real-life lady bosses reflect on being a woman in a man’s world, and how things are changing every day — for the better.

Turo x Capsule x Cabana

Turo x Capsule x Cabana

In late February, the Turo team invited some lovely ladies from the Capsule and Cabana fashion and lifestyle tradeshow to a swanky midtown Manhattan meetup. 

Powerful women of all stripes — from fashionista entrepreneurs to sports agents to IT managers and retirees — told all in our confessional booth.

After chatting cars and gender stereotypes for a few minutes with each lady boss, a few trends were clear:

In late February, the Turo team invited some lovely ladies from the Capsule and Cabana fashion and lifestyle tradeshow to a swanky midtown Manhattan meetup. 

Powerful women of all stripes — from fashionista entrepreneurs to sports agents to IT managers and retirees — told all in our confessional booth.

After chatting cars and gender stereotypes for a few minutes with each lady boss, a few trends were clear:

Women dig driving just as much as guys. They get their hands dirty under the hood, they like to sit tall and go fast, and driving makes them feel powerful.

All ladies have felt powerful behind the wheel of a car, and all have a dream car (the Mercedes-Benz G-Wagen was a crowd favorite).

Most ladies had had their driving abilities questioned because of their gender.

Women dig driving just as much as guys. They get their hands dirty under the hood, they like to sit tall and go fast, and driving makes them feel powerful.

All ladies have felt powerful behind the wheel of a car, and all have a dream car (the Mercedes-Benz G-Wagen was a crowd favorite).

Most ladies had had their driving abilities questioned because of their gender.

Man or woman, everyone is entitled to the freedom and the power that radiates from being in the driver’s seat. 

Claim your power and #drivelikeaboss with Turo.

Man or woman, everyone is entitled to the freedom and the power that radiates from being in the driver’s seat. 

Claim your power and #drivelikeaboss with Turo.

Mia is a CMF (color, material, finish) Designer for the slick, design-focused e-vehicle startup, Faraday Future. She studied Product Design at Art Center College of Design, and was guided into the auto world by an internship at Fiat-Chrysler Automobiles in Michigan. As she supported design on the well-loved Jeep, RAM, and Chrysler brands, Mia got an inside look at automotive CMF design, and decided she was all in. 

Currently, she and her design team are hard at work finishing development on their next highly-anticipated, soon-to-debut e-vehicle. As a Los Angeles native, Mia knows all of the shortcuts for getting quickly around town, and continues to master the art of baller parallel parking.

Mia is a CMF (color, material, finish) Designer for the slick, design-focused e-vehicle startup, Faraday Future. She studied Product Design at Art Center College of Design, and was guided into the auto world by an internship at Fiat-Chrysler Automobiles in Michigan. As she supported design on the well-loved Jeep, RAM and Chrysler brands, Mia got an inside look at automotive CMF design, and decided she was all in. 

Currently, she and her design team are hard at work finishing development on their next highly-anticipated, soon-to-debut e-vehicle. As a Los Angeles native, Mia knows all of the shortcuts for getting quickly around town, and continues to master the art of baller parallel parking.

Mia's soundtrack for LA gridlock

Mia's soundtrack for LA gridlock

Julia Landauer

Race Car Driver

NASCAR

Tasha Van Zandt

Photographer & Filmmaker

FREELANCER

Watch the confessional video to get the lowdown from these lovely ladies.

Watch the confessional video to get the lowdown from these lovely ladies.

Discover some inspiring women killing it in traditionally male-dominated spaces.

Mia Eum

Color, Material, Finish Designer

FARADAY FUTURE