Tip #1: Take clear photos of your car

Your car photos should be clear and crisp — blurry shots look unprofessional and won’t build trust with your prospective guests.

Think angles. Strange angles are unsettling and don't accurately depict your car. Shoot your vehicle from the front, back, both sides, and — if you're feeling fancy — from a three-quarters angle and make sure the lines of the vehicles edges are parallel to the edges of the photo. Be sure to include interior pictures so your guests know where they'll be sitting.

Tip #2: Orient your vehicle naturally

Be sure to include your whole car in the photos — don’t crop parts of the car out so guests can get the full picture. Take a few steps back, so you can be sure the car has some breathing room around the edges.

Tip #3: Take a step (or five) back

Lighting can make or break your photos — bright or harsh lighting on a shiny surface (like your car) will create glare, and dim lighting can wash your car out. 

Shoot in the morning or evening, when the light is softer. Target golden hour to increase your chances of some truly magical shots.

Tip #4: Shoot during the early morning or evening hours

Using stock photography is not only against the Turo Terms of Service, but also can be misleading for your guests. 

Since your car is uniquely yours — color, trim, dings, scratches, and all — it’s critical for you to post pictures of your car, not just a stock model from the dealer.

Tip #5: Never use stock photography