Book a carList your carHow Turo works

Make your listing 
picture perfect

Better pics mean more clicks

5 easy tips

Turbocharge your Turo listing with beautiful, aspirational photos of your car. Well photographed cars get as much as 50% more traffic to their listings than listings with lackluster photos. 

Get some quick and simple tips on taking good photos yourself, or scroll down to connect with a Turo-approved professional photographer in your area.

Make your listing picture perfect

for snapping great photos of your car

Tip #1: Take clear photos of your car

Your car photos should be clear and crisp — blurry shots look unprofessional and won’t build trust with your prospective guests.

Think angles. Strange angles are unsettling and don't accurately depict your car. Shoot your vehicle from the front, back, both sides, and — if you're feeling fancy — from a three-quarters angle and make sure the lines of the vehicles edges are parallel to the edges of the photo. Be sure to include interior pictures so your guests know where they'll be sitting.

Tip #2: Orient your vehicle naturally

Be sure to include your whole car in the photos — don’t crop parts of the car out so guests can get the full picture. Take a few steps back, so you can be sure the car has some breathing room around the edges.

Tip #3: Take a step (or five) back

Lighting can make or break your photos — bright or harsh lighting on a shiny surface (like your car) will create glare, and dim lighting can wash your car out. 

Shoot in the morning or evening, when the light is softer. Target golden hour to increase your chances of some truly magical shots.

Tip #4: Shoot during the early morning or evening hours

Using stock photography is not only against the Turo Terms of Service, but also can be misleading for your guests. 

Since your car is uniquely yours — color, trim, dings, scratches, and all — it’s critical for you to post pictures of your car, not just a stock model from the dealer.

Tip #5: Never use stock photography

Better pics mean more clicks

5 easy tips

Turo-approved photographers

Leave it to the pros

Want to leave the photo shoot to the pros? 

Get in touch with these Turo-approved photographers in your city to organize a custom photo shoot for your car. Prices may vary by photographer; ask your photographer for a quote when you schedule your shoot.

Calgary

Val Parenas
valparenas@gmail.com

Angelo Cayanan 
acayananphotography@angelocayanan.com

Edmonton

Gallican Buki
bukivisuals@gmail.com

Turo-approved photographers

Halifax

River Heim
info@maritimeriver.com

Montreal

Jimmy Santos
jimmy@aesop-digital.com

Marc-arthur Jean
marc.goodvision@gmail.com

Loic Pravaz
loic@pravaz.com

Andreas Matsoukas
andreas1701.com@gmail.com

Ottawa

Vincent Lemieux
info@vincentlemieux.com

Brian Hargreaves
brian@twofivesix.com

Vancouver

Ian Kobylanski
ian@koby.photography

Jordan Jones
jordan.jones900@gmail.com

Toronto

Elan Shi
elan@esproductions.ca

Feo Plouj
info@1986ent.com

Sunny Chahal
sunnychahal0@gmail.com

Farah Ghazal
fg@farahghazal.com