Better pics mean more clicks
Turbocharge your Turo listing with beautiful, aspirational photos of your car. Well photographed cars get as much as 50% more traffic to their listings than listings with lackluster photos.
Get some quick and simple tips on taking good photos yourself, or scroll down to connect with a Turo-approved professional photographer in your area.
for snapping great photos of your car
Tip #1: Take clear photos of your car
Your car photos should be clear and crisp — blurry shots look unprofessional and won’t build trust with your prospective guests.
Think angles. Strange angles are unsettling and don't accurately depict your car. Shoot your vehicle from the front, back, both sides, and — if you're feeling fancy — from a three-quarters angle and make sure the lines of the vehicles edges are parallel to the edges of the photo. Be sure to include interior pictures so your guests know where they'll be sitting.
Tip #2: Orient your vehicle naturally
Be sure to include your whole car in the photos — don’t crop parts of the car out so guests can get the full picture. Take a few steps back, so you can be sure the car has some breathing room around the edges.
Tip #3: Take a step (or five) back
Lighting can make or break your photos — bright or harsh lighting on a shiny surface (like your car) will create glare, and dim lighting can wash your car out.
Shoot in the morning or evening, when the light is softer. Target golden hour to increase your chances of some truly magical shots.
Tip #4: Shoot during the early morning or evening hours
Using stock photography is not only against the Turo Terms of Service, but also can be misleading for your guests.
Since your car is uniquely yours — color, trim, dings, scratches, and all — it’s critical for you to post pictures of your car, not just a stock model from the dealer.
Tip #5: Never use stock photography
Better pics mean more clicks
Leave it to the pros
Want to leave the photo shoot to the pros?
Get in touch with these Turo-approved photographers in your city to organize a custom photo shoot for your car. Prices may vary by photographer; ask your photographer for a quote when you schedule your shoot.
Calgary
Val Parenas
valparenas@gmail.com
Angelo Cayanan
acayananphotography@angelocayanan.com
Edmonton
Gallican Buki
bukivisuals@gmail.com
Halifax
River Heim
info@maritimeriver.com
Montreal
Jimmy Santos
jimmy@aesop-digital.com
Marc-arthur Jean
marc.goodvision@gmail.com
Loic Pravaz
loic@pravaz.com
Andreas Matsoukas
andreas1701.com@gmail.com
Ottawa
Vincent Lemieux
info@vincentlemieux.com
Brian Hargreaves
brian@twofivesix.com
Vancouver
Ian Kobylanski
ian@koby.photography
Jordan Jones
jordan.jones900@gmail.com
Toronto
Elan Shi
elan@esproductions.ca
Feo Plouj
info@1986ent.com
Sunny Chahal
sunnychahal0@gmail.com
Farah Ghazal
fg@farahghazal.com